SPORTFIX:THE FUTURE OF SPORTS!!!!


 SPORTFIX presents a decentralized sports media ecosystem which aims to completely change the way fans connect and engage with sports content. In its current stage, SF is a rapidly growing over-the-top (OTT) business in Asia streaming local and international sports events to millions of fans every week and on track to become one of the most valuable video streaming platforms in the region. In our next phase, SF will be issuing SportsFix Tokens (SFT) which allows fans to participate and engage with their favourite leagues and clubs in a self-contained economy with all digital transactions employing smart contracts backed by blockchain technology. 
 The process of distributing sports content is expensive, antiquated, and inconvenient. Sports is often bundled with other content and finally marked up in a large Pay TV subscription package making it unaffordable and inaccesible to many fans. Packages are often bundled with undesirable, network-biased content which increases the cost. Users are forced to accept these high prices due to the inflexibility of choosing the content and paying for what they want. 
VISION
The vision is to redefine the sports content market by cutting out the middlemen (e.g. agents1  and broadcasters2 )and connecting rights holders directly to fans through the SportsFix ecosystem. This provides new revenue streams to rights holders3  and SportsFix alike and nurture the very premise of what sports fans are seeking (which is being as closely connected to their favourite sport/league/team as possible). Combined with blockchain technology, SF will secure identity, payments, user viewing rights and act as a revolutionary marketplace for all providers and consumers of sports. 
PROBLEMS
 CONVOLUTED SPORTS CONTENT DISTRIBUTION SYSTEM 
  •  Traditional TV is an antiquated model:
 Too many platforms and channels 
 Limits franchises from direct engagement and monetization pathways to fans because of one way communication 
  •  Arbitrage game by larger players that monopolize content 
  •  Poor content discovery 
 Use of electronic program guides can be a tedious process 
 Confusing/ non transparent content scheduling of linear channels 
SOLUTION: Through the Digital Stadium (DS) concept, fans can connect with their favourite team and with each other and vote for their favourite team’s sports content. This creates a new consumption model for sports content that is decentralized, affordable, and accessible. 
 MIDDLEMEN MARK-UPS, ARTIFICIAL PRICING AND PACKAGING 
  •  Aggregated price increases due to a convoluted system of international, regional and local agencies and agents acting as gatekeepers to the industry and incentivizing poor transparency and packaging practices.  
  •  No incentive for agents to be transparent about the pricing and process as they look to protect their relationships with both parties (rights holders) on the acquisition and (broadcasters) on sales side.  
  •  Fans on the other hand are confronted with Broadcasters’ practices of bundling sports content with other content and services which makes it impossible for the fan to determine the price of the content they want to watch.  
  •  Fans end up with more content and channels than they really need 
SOLUTION: Rights holders can disintermediate their content from middle man markups by direct delivery of their Live games via the DS in smaller digital packages directly to their fans’ smartphones. The mass debundling can be accelerated and made transparent by blockchain coded smart contracts that will allow for new subscription models. The creation of SFT accelerates the trend of “debundling” of content by creating a powerful internal self marketing network effect for clubs to harness, through their fans building their own DS token ecosystems.  
 CENTRALIZED REVENUE DISTRIBUTION SYSTEM 
  •  Rights holders sell rights of ALL clubs/teams in league format 
  • Centralized media rights system 
  •  Current revenue opportunities of clubs restricted by collective bargaining 
  •  Unfair/ inequality of revenue re-distribution to clubs/ teams 
 SOLUTION: SF acquires the legal live streaming rights for sports content at the league level, unbundle the content to individual games or smaller highly personalized and contextualized digital content items. SF will then create a new token economy based on actual consumption of sports content that will create 1-1 engagement opportunities with sports clubs/ rights holders and fans through the exchanging of SFT.  
 DISPLACED FANS 
  •  Displaced fans worldwide largely cannot access and watch their favourite teams/ leagues/events due to:  
 Location, they are not in close proximity to see live games in the “traditional stadium” or can’t get access to tickets (limited capacity) 
 Lack of access to the live TV broadcast 
 Inability or unwillingness to pay for expensive content packages  
  •  Financial constraints for (smaller) sports/leagues/clubs to effectively develop a coherent digital strategy to reach those fans 
SOLUTION:A sophisticated and transparent data analytics platform in connection with the DS economy will allow  to serve displaced fans by allowing them to request, vote and pledge for the catalogue of international content rights. The token economy unlocks new opportunities where rights holders (Federations/Leagues/ Teams) can tokenize their Live game/event rights and create a Digital Stadium where this ecosystem can flourish between fans and sport. 
 LACK OF DIRECT FAN ENGAGEMENT 
  •  Little to No direct (two-way) communication between content creators and fans (Fan Engagement problem) 
  •  Traditional Broadcasters rely on antiquated viewing measurement systems (Nielsen, Comscore, etc.)  
  •  Increasing restrictions and regulations of traditional/ major distribution platforms in their user data sharing willingness and capabilities.
  •  Lack of personalization - One-size-fit-all approach by traditional distribution platforms 
SOLUTION: By creating a token economy around sports content, fans go from a passive role to an active and engaged role. The SFT wallet allows for each fan to be identified and engaged individually. This creates new opportunities that never existed in the traditional broadcasting model. Clubs can now individually identify, engage, and reward fans through a number of new interaction opportunities through the use of the SFT.
Thank you for reading.
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